Your website’s domain name is the unique name that appears in the URL for your website. It’s kind
of like your online fingerprint. It is specific to you. Although other websites may have domain names
similar to it, your domain name is yours alone. However, to get the rights to your domain name, you
have to register it annually. Your domain name is important because it creates an online identity for
your website. Having a domain name establishes credibility with site visitors and potential customers.
It is also important because if you even change your Web host your domain name will go with you.
Lastly, your domain name is important because it expands your opportunities for online advertising,
which has become more necessary for attracting traffic to today’s website.
Cost: $5 to $15 per year
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